MOQ (Minimum Order Quantity)
The smallest quantity of a product that a supplier is willing to sell in a single order.
MOQ, or Minimum Order Quantity, represents the lowest quantity of fabric or products that a manufacturer will accept for a single order. This threshold exists because textile production involves significant fixed costs—machines require minimum runs to operate cost-effectively, raw materials must be purchased in bulk, and processes like dyeing, printing, and weaving demand considerable setup time regardless of order size. Larger batches also yield more consistent quality, as the production parameters stabilize over longer runs.
In the textile industry, MOQs vary considerably depending on the product type and degree of customization. Greige fabric typically carries MOQs of 3,000–5,000 meters since it requires no color-specific setup. Dyed fabric generally starts at 1,000–3,000 meters per color, reflecting the need to prepare dye baths and calibrate machinery for each shade. Printed fabrics usually require 1,000–2,000 meters per design due to screen preparation or digital file setup, while custom weaves with specialized patterns may demand 5,000–10,000 meters to justify the loom configuration.
Several factors influence the MOQ a supplier will quote. More complex fabrics with intricate weaves or special finishes typically require higher minimums. Color or pattern customization adds setup costs that must be amortized across the order. Larger suppliers with greater capacity often set higher MOQs to maintain efficiency, while smaller mills may offer more flexibility. Your ordering frequency and relationship history also matter—established partnerships frequently unlock lower minimums that wouldn't be available to new customers.
When negotiating MOQs, buyers have several strategies available. Building a long-term relationship with a supplier often leads to reduced minimums over time as trust develops. Accepting longer lead times can sometimes lower the threshold, as the mill gains scheduling flexibility. Consolidating orders with other buyers or combining multiple colorways into a single production run spreads fixed costs across greater volume. When smaller quantities are essential, paying a premium price per meter may convince a supplier to accept a reduced minimum—though this trade-off requires careful cost-benefit analysis.
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